Cookie policy

Cookies are small text files that are placed on your computer, smartphone, or tablet when you visit websites. They are widely used to make websites work efficiently, enhance your user experience, enable essential features, and provide reporting information to site owners.

Cookies are categorised by their duration and their origin:

• Session Cookies: Temporary cookies that remain active only while your browser is open and are automatically removed when you close it.
• Persistent Cookies: Cookies that remain on your device for a set period or until manually cleared, allowing our website to recognise your device on future visits.
• First-Party Cookies: Set directly by our website domain (ayclive.co.uk).
• Third-Party Cookies: Set by trusted third-party partners operating services on our behalf (such as embedded video players, social media share tools, or our ticketing engine).

We organise the cookies used on our website into four main categories, deployed and managed through Google Tag Manager (GTM):

A. Strictly Necessary Cookies

These cookies are essential for the website to function properly and cannot be disabled in our systems. They enable core functions such as page navigation, security verification, and session management.

• Atrevo Store & Ticketing: Essential cookies set by our ticketing platform, Atrevo, to keep your selected festival tickets, campervan passes, or merchandise pre-orders saved in your basket while you navigate through checkout.
• Tag Management & Security: Google Tag Manager container tags required to manage consent scripts safely.

B. Performance & Analytics Cookies

These cookies help us count visits, track traffic sources, and measure page loading speeds so we can monitor and improve site performance. All information collected is aggregated and anonymised.

• Google Analytics 4 (GA4): We use GA4 (_ga, _ga_*) to understand how visitors navigate our site, monitor performance during high-demand lineup drops, and ensure our ticket launch system runs smoothly.

C. Functional Cookies

These cookies enable enhanced functionality, personalisation, and interactive media features across our pages. If you do not allow these cookies, some features may not function properly.

• Example: Remembering your preferences, language options, or powering embedded Spotify artist audio previews and YouTube video recaps.

D. Targeting & Marketing Cookies

These cookies may be set through our site by our trusted advertising and social media partners.

• Meta Pixel (Facebook/Instagram): We use the Meta Pixel (_fbp, fr) to measure advertising campaign performance, build custom festival audiences, and show relevant ticket launch alerts to interested eventgoers across social media.

To deliver a rich event experience and power our digital storefront, we integrate third-party tools that may set cookies on your device when you interact with their features on our site:

• Atrevo Ticketing & Checkout Infrastructure: Our ticketing platform partner, Atrevo, uses essential cookies required to process ticket bookings, issue digital Apple Passes, and handle on-site customer help desk queries securely.
• Google Tag Manager (GTM): Used to centralise and trigger website scripts and measurement tags based on your cookie consent selections.
• Google Analytics 4 (GA4): Collects anonymous analytical data on traffic patterns and user behaviour across the website.
• Meta (Facebook & Instagram): Collects interaction data via the Meta Pixel to track event conversions and serve tailored festival updates.
• Embedded Media: Platforms like YouTube, Vimeo, and Spotify set cookies when you watch embedded video aftermovies, listen to artist playlists, or interact with social sharing widgets.

Third-party services operate under their own privacy and cookie policies. We encourage you to review their policies directly for further details.

You have full control over how cookies are used on your device:

• Cookie Consent Banner: When you first visit our site, you can set your preferences via our cookie banner to accept or decline optional categories (Analytics, Functional, and Marketing cookies). Non-essential tags (GA4 and Meta Pixel) will only fire if you grant consent.
• Browser Settings: Most web browsers allow you to control, block, or delete cookies through browser settings. Please note that blocking or disabling Strictly Necessary cookies will prevent key parts of our site from working, including the Atrevo ticket checkout process.
• Opt-Out Resources: You can opt out of being tracked by Google Analytics across all websites by visiting the Google Analytics Opt-out Page. To manage general interest-based advertising settings, visit Your Online Choices.

We may update this Cookie Policy from time to time to reflect changes in web technology, legal obligations, or website functionality. Any changes will be published directly on this page with an updated “Last updated” date at the top.